Insight Marketing Conference

Shining a light on the marketing industry with a redesigned identity for the key annual event hosted by Lancaster Marketing Group.

Background

Going into its third year, after back-to-back successful conferences, the Insight Marketing Conference was preparing to continue the success and growth of the event.

With a packed schedule of well-known industry experts and aiming to expand their reach, a redesigned logo and unified identity was necessary to provide personality and recognition that would establish the event as a valued source for current marketing topics and tips.

Solution

Combining features from the previous logo with a visual reflection of the event’s highlights, we designed a logo that could be identifiable amongst others catering to the same industry. The new logo worked seamlessly with other elements of the identity to create signage, billboards and social media assets.

Services

Strategy

  • Consulting
  • Naming
  • Positioning
  • Messaging
  • Research
  • Art Direction

Design

  • Logo Design
  • Identity System
  • Layout
  • Website
  • Illustration
  • Lettering

Experience

  • Print
  • Digital
  • Communication
  • Packaging
  • Environmental
  • Campaign
210 West Grant Street
Suite 406
Lancaster, Pa 17603

717-397-6979

[email protected]

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