Max's Eatery

Branding, illustration and print design balanced between traditional lunch-counter style diners and the unique tastes of the Lancaster restaurant scene.

Background

Lancaster City likely has a restaurant that can satisfy any appetite, diet or craving.

When Max’s Eatery opened its doors in that scene, they wanted to instill a feeling of exceptional food and attentive service in its customers from the get-go. Rather than follow the trend of hosting a high-end atmosphere, they wanted a dining experience that blended styles of an old-school diner with a relaxed, easy-going restaurant. Max’s needed this experience to be supported by a brand identity that was easy to digest and applied effortlessly to necessary restaurant materials, such as menus and signage.

Solution

Drawing inspiration from the era of “lunch car” diners, we designed a timeless logotype with customized details to maintain a contemporary impression and relevancy to the Max’s Eatery brand. This was paired with a typographic system and diverse color palette relatable to the brand, cohesive icons to complement the logo and full set of menus for a unified experience from appetizers and side dishes, to cocktails and boozy milkshakes.

Services

Strategy

  • Consulting
  • Naming
  • Positioning
  • Messaging
  • Research
  • Art Direction

Design

  • Logo Design
  • Identity System
  • Layout
  • Website
  • Illustration
  • Lettering

Experience

  • Print
  • Digital
  • Communication
  • Packaging
  • Environmental
  • Campaign

Goodthree took my brand to the next level! They carefully listened to my ideas and understood my brand before coming up with a vision to redesign logos, website, vehicle wraps, business cards, and more! Their expertise and attention to detail has made the entire process easy on me, a busy small business owner. We'll continue to work with Goodthree on projects both big and small!

Laura Lapp, Owner Perfect Pots

210 West Grant Street
Suite 406
Lancaster, Pa 17603

717-397-6979

[email protected]

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