window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-GMBYMEXF8M'); (function(h,o,t,j,a,r){ h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)}; h._hjSettings={hjid:2182144,hjsv:6}; a=o.getElementsByTagName('head')[0]; r=o.createElement('script');r.async=1; r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv; a.appendChild(r); })(window,document,'','.js?sv=');

Max's Eatery

Branding, illustration and print design balanced between traditional lunch-counter style diners and the unique tastes of the Lancaster restaurant scene.


Lancaster City likely has a restaurant that can satisfy any appetite, diet or craving.

When Max’s Eatery opened its doors in that scene, they wanted to instill a feeling of exceptional food and attentive service in its customers from the get-go. Rather than follow the trend of hosting a high-end atmosphere, they wanted a dining experience that blended styles of an old-school diner with a relaxed, easy-going restaurant. Max’s needed this experience to be supported by a brand identity that was easy to digest and applied effortlessly to necessary restaurant materials, such as menus and signage.


Drawing inspiration from the era of “lunch car” diners, we designed a timeless logotype with customized details to maintain a contemporary impression and relevancy to the Max’s Eatery brand. This was paired with a typographic system and diverse color palette relatable to the brand, cohesive icons to complement the logo and full set of menus for a unified experience from appetizers and side dishes, to cocktails and boozy milkshakes.



  • Consulting
  • Naming
  • Positioning
  • Messaging
  • Research
  • Art Direction


  • Logo Design
  • Identity System
  • Layout
  • Website
  • Illustration
  • Lettering


  • Print
  • Digital
  • Communication
  • Packaging
  • Environmental
  • Campaign

After winning the 2021 Great Social Enterprise Pitch— I had the opportunity to work with Goodthree for help with marketing. Little did I know this process would also lead to a whole new rebrand for my business. From beginning to end Goodthree was beyond helpful. They started the process with me with a three hour workshop to really understand my brand. When my new logo was revealed I was blown away by the detail and how much they brought to life something that felt so passionate to me. They were so efficient all the way up to the launch of my new brand. The staff is extremely supportive. I am so pleased with my experience at Goodthree. THANK YOU!

Chelsea Christmas, Owner At Her Core

210 West Grant Street
Suite 406
Lancaster, Pa 17603


[email protected]

Shoot us a message.

    Let’s chat.