Carton Brewing

Background

In the craft brewing conversation, Carton had something to contribute.

In the seashore community where founders Augie and Chris were born and raised, Carton built their legacy by applying a passion for stimulating flavor to inspiration found all around them. Their craft and beers have become a mainstay in the New Jersey beer scene over the first decade since opening. Looking ahead to the future of the brewery, they wanted to reinforce the brand across the board from their taproom, to the bar, to their website.

Carton has a history of crafting flavors in their beers that are loved by their industry and placing a local focus in their culture that is embraced by their community. It was clear that reinventing the brand would do more harm than good. Instead, we wanted to preserve what was working and refine what wasn’t. Because most experience Carton through their beer, we started with the labels. From there, we fine-tuned the logo, creating a versatile suite of secondary variations and treatments to work within their identity system. Putting these pieces into play, the website was designed to bridge the digital experience of the brand with the physical, showcasing new releases, archived favorites, and flagship go-to’s, along with the story behind every beer.