Lancaster City Indie Retail Week
Celebrating the vibrant merchant community of the City of Lancaster with a brand and experience for a week-long event of deals, sales, and specials.
Background
The City of Lancaster has a long history of being home to merchants in varied categories of products, dating back to the mid-1800’s. Combine this with the thriving restaurant scene and you’ve got the ingredients for a flourishing community. With the continued success of Lancaster City Restaurant Week, community organizations Lancaster City Alliance and Lancaster Downtown Investment District Authority felt a need to add its independent retailers to the spotlight. We partnered with their committee to build an event identity celebrating the city’s vibrant merchant community.
Solution
The hosting organizations share a common mission to promote city growth and stability, often teaming up on campaigns and events. One of them, a year-round, city-wide effort to promote shopping small and dining local in support of retailers and restaurants alike. This event aligns with that campaign, so we reused the price tag mark for recognition and paired it with custom type suggestive of a city grid plan for the logo. From typography to iconography, the remaining pieces of the identity contain elements cohesive to the continuous campaign mixed with unique assets to distinguish this event from others. Following this, we created a variety of materials to promote the event and an online experience to share special deals and sales from participating stores.
Services
Strategy
- Consulting
- Naming
- Positioning
- Messaging
- Research
- Art Direction
Design
- Logo Design
- Identity System
- Layout
- Website
- Illustration
- Lettering
Experience
- Digital
- Communication
- Packaging
- Environmental
- Campaign
Bench Mark moved through a number of logo iterations over the course of a few years before asking Goodthree to redesign our entire brand identity. From first concept to final design delivery, the process was purposeful, thoughtful, and engaging. Goodthree made it possible for our team to display a core logo that encompasses all that we do, and all that we are. Without Goodthree, we would never have arrived at such a strong, enduring image of who we are as an organization. Thanks to Goodthree, we now enjoy brand recognition across a variety of media. They've helped us to display and define the essence of Bench Mark in a way that brings us together, and makes us all proud.
Will Kiefer, Founder Bench Mark Program