coLAB

Optimizing a sustainable identity for a brand facilitating strategies focused on sustainability and optimization.

Background.

Sustainability as a business is a result of strategic decision-making.

This is where coLAB thrives for other organizations. From efficiency in the workplace to collaboration within and between teams, their team is equipped to help optimize another. When they recognized their identity needed to follow suit, we met the challenge with the same level of collaboration.

Solution.

Previous iterations of the coLAB logo were different on the surface but similar in essence. We meshed these legacy qualities together, creating a custom logotype with a rounded square. By allowing these elements to interact differently based on the application, the logo became a clear and cohesive system. Typographic standards and an expanded color palette were also addressed to help align their visual brand. This work led to updated stationery and a redesigned website, showcasing a new face to their brand able to measure up to the standard of work they perform with their clients.